SEASON ONE · SPONSORSHIP
India's first open-trials franchise cricket league — six franchises, a proposed pool of 24 international icon players across the six franchises, and a broadcast-first launch built for maximum brand visibility. Two slots, one season: Title and Powered-By.
Title · Powered-By — 1 slot each
SPONSORSHIP SLABS
Season One pricing, straight from the franchise deck — each tier unlocks a different scale of brand rights across broadcast, stadium, and digital.
Title Sponsor · 1 SLOT AVAILABLE
Powered-By Sponsor · 1 SLOT AVAILABLE
SPONSORSHIP VALUATION
Broadcast carries half the weight — matched by a fast-growing OTT and social footprint built for a 30-and-over fanbase with real spending power.
Expected return, per the franchise deck
12x
Expected return on investment
ON-GROUND BRANDING
Every branding placement in the stadium and broadcast, compared slab-by-slab.
Boundary perimeter boards
Title Sponsor
40%
Powered-By Sponsor
20%
Boundary rope (owned by sponsors)
Title Sponsor
40%
Powered-By Sponsor
20%
Stump branding
Title Sponsor
100%
Powered-By Sponsor
—
Match award branding (₹1L cash award)
Title Sponsor
Man of the Match
Powered-By Sponsor
Special performance award
Pitch mats behind the wicket (2 total)
Title Sponsor
1 mat
Powered-By Sponsor
1 mat
Giant screen branding
Title Sponsor
✓
Powered-By Sponsor
—
Dugout branding
Title Sponsor
40%
Powered-By Sponsor
20%
Cheerleaders
Title Sponsor
Dress
Powered-By Sponsor
Stage
Press conference & presentation backdrops
Title Sponsor
40%
Powered-By Sponsor
20%
VVIP passes per match day
Title Sponsor
20
Powered-By Sponsor
10
Exclusive royal box
Title Sponsor
2
Powered-By Sponsor
1
Corporate hospitality — free admission tickets
Title Sponsor
500
Powered-By Sponsor
200
Exclusive on-air seconds for your brand
Title Sponsor
1700 sec
Powered-By Sponsor
750 sec
| Asset | Title Sponsor | Powered-By Sponsor |
|---|---|---|
| Boundary perimeter boards | 40% | 20% |
| Boundary rope (owned by sponsors) | 40% | 20% |
| Stump branding | 100% | — |
| Match award branding (₹1L cash award) | Man of the Match | Special performance award |
| Pitch mats behind the wicket (2 total) | 1 mat | 1 mat |
| Giant screen branding | ✓ | — |
| Dugout branding | 40% | 20% |
| Cheerleaders | Dress | Stage |
| Press conference & presentation backdrops | 40% | 20% |
| VVIP passes per match day | 20 | 10 |
| Exclusive royal box | 2 | 1 |
| Corporate hospitality — free admission tickets | 500 | 200 |
| Exclusive on-air seconds for your brand | 1700 sec | 750 sec |
SEEN ON THE GROUND
Renders from the franchise deck showing how Title and Powered-By placements show up around the stadium and on broadcast.
MEDIA COVERAGE
Season One launch coverage across national and regional press.
KIT SPONSORSHIP
Prime, high-visibility zones across the playing kit for brands that want on-field presence in every frame.
High visibility
Maximum exposure
Premium association
LET'S TALK
Tell us which slot interests you — our partnerships team responds within 2 business days.
